Why is it that when it comes to our own value, we tend to put less worth on our talents and time than that of anyone else?

This is something I struggled with for a long time. I would often say yes when I really should have said no, sacrificing time and resources I would never get back. Over time, I have come to realize that every time I say YES to someone or something, I’m really saying NO to me. Your time has value, so don’t let others put their value on it!

As an entrepreneur, placing value on my services and knowing what to charge for my time and expertise took a while to get right, but today I heard an interesting quote: “full price or free”. What this means is that if your rate is $100/hour and someone comes along and says they’ve only got $25, by accepting you may as well have said “free” because you have let them decide the value of your time/expertise.

Set your rate, set your time and hold people accountable. This applies to both business and personal relationships!